Platinum - Pentawards

Platinum

No Comments

Platinum Pentaward 2009 – Best of the category Beverages – Turner Duckworth

Posted in: 2009, A - Best of the Beverages, Beverages, Platinum, UK, USA

Platinum Pentaward 2009

Best of the category Beverages

Brand: Coca-Cola – Summer 2009 Packaging

Entrant: Turner Duckworth: London & San Francisco

Country: UK & USA

Website: www.turnerduckworth.com

-

The BEVERAGES Platinum Pentaward went to a series of 5 Coca-Cola special summer 2009 tins, designed by the Anglo-American agency Turner Duckworth London & San Francisco.

A red print on metal, which features joyful and optimistic scenes of the North-American summer culminating on the national holiday of the 4^th of July: BBQ, Rayban, beach ball, surfboards, stars and stripes.

The Coca-Cola logo is used very creatively each time. Everything is easily adaptable to all promotional material, T-shirts, caps, beach towels, etc. to create a perfectly integrated marketing campaign.
No Comments

Platinum Pentaward 2009 – Best of the category Food – Nosigner

Posted in: 2009, A - Best of the Food, Food, Japan, Platinum

Platinum Pentaward 2009

Best of the category Food

Brand: Kanpyo Udon

Entrant: Nosigner

Country: Japan

Website: www.nosigner.com

-

The FOOD Platinum Pentaward went to the Nosigner agency of Tokyo (Japan) for their packaging of a new type of Udon noodles.
They are made from the wheat flower blended with dried vegetable marrow.

The packaging design is an amusing combination of the shape of a pumpkin and fresh noodles. The style evokes a non-industrial product, quite luxurious, and yet affordable.

This design breaks the mould of what has been traditionally done in Japan for this type of product.
No Comments

Platinum Pentaward 2009 – Best of the category Body – Wolff Olins

Posted in: 2009, A - Best of the Body, Body, Platinum, USA

Platinum Pentaward 2009

Best of the category Body

Brand: Living Proof – No Frizz
Entrant: Wolff Olins
Country: USA
Website: www.wolffolins.com

-

The BODY Platinum Pentaward went to the Wolff Olins agency of New York (USA) for Living Proof, No Frizz, a line of silicone-free, straightening hair-care products. The design is very refined and sober. It draws inspiration from upmarket cosmetics. Shiny white covers with a mouse-grey, mat content. The lettering is also very sober. All this packaging clearly differs from other hair products available on the market or in hairdressing salons.
No Comments

Platinum Pentaward 2009 – Best of the category Other Markets – Mousse Graphics

Posted in: 2009, A - Best of the Other markets, Greece, Other Markets, Platinum

Platinum Pentaward 2009

Best of the category Other Markets

Brand: Petrocoll – Spatula Putty
Entrant: Mouse Graphics
Country: Greece
Website: www.mousegraphics.gr

-

The OTHER MARKETS Platinum Pentaward went to Mouse Graphics in Athens (Greece) for a line of Petrocoll cement bags. The mould can be said to have been broken for this type of product, found mainly at construction sites. The aim of the agency was to create a design for Petrocoll that broke radically with its competitors, and thus get the brand much talked about. The design features elegant, non-provocative female figures. The risk of slipping up was quite great, actually.
No Comments

Platinum Pentaward 2009 – Best of the category Luxury – Dragon Rouge

Posted in: 2009, A - Best of the Luxury, France, Luxury, Platinum

Platinum Pentaward 2009
Best of the category Luxury

Brand: Pernod Ricard – L’Or de Martell
Entrant: Dragon Rouge
Country: France
Website: www.dragonrouge.com

-

The LUXURY Platinum Pentaward went to Dragon Rouge Paris (France) for L’Or de Martell, a very luxurious design bottle for an exceptional cognac. With this ultra upmarket product, Martell pursues its development strategy in the luxury market to meet the extremely exacting demands of elites that share different cultural environments (Russia, China, Asia). This bottle is the perfect combination of creative and technical prowess, as it was developed in close cooperation with the Cristallerie de Sèvres. It comes in a case that expresses the sophistication of the brand. Made in a very limited edition, each bottle is sold for €3,000.
No Comments

PLATINUM 2008 – BEST OF THE CATEGORY BEVERAGES: Coca-Cola Aluminium Bottle

Posted in: 2008, A - Best of the Beverages, Beverages, Platinum, UK, USA

Platinum Pentaward 2008

Best of the Category: Beverages

Brand: Coca-Cola Aluminium Bottle
Entrant: Turner Duckworth: London & San Francisco
Country: USA and UK
Website: http://www.turnerduckworth.com

The Platinum BEVERAGES went to the Coca-Cola aluminium bottle designed by the Anglo-American Turner Duckworth agency. Here is what Bruce Duckworth says: “As a successful brand becomes familiar, adding new graphics is the easy answer to keep it fresh. But over time the brand is diluted. Sooner or later you need to return to the basics. This is what we have done with Coca-Cola. You need only a slice of Coke’s script to know it. The bottle shape remains the same but in a very contemporary new material. The result is packaging that feels at once familiar and new.”
A good way of putting into practice the celebrated “Less is More”.
No Comments

PLATINUM 2008 – BEST OF THE CATEGORY BODY: Schwarzkopf Professional – OSiS+ Design Mix

Posted in: 2008, A - Best of the Body, Body, Holland, Platinum

Platinum Pentaward 2008

Best of the Category: Body

Brand: Schwarzkopf Professional – OSiS+ Design Mix
Entrant: DesignBridge Nederland
Country: Holland
Website: http://www.designbridge.com

The Platinum BODY goes to the DesignBridge agency of Amsterdam for the Schwarzkopf Professional OSiS+ range. These hairdressing gels are packaged in containers surrounded by cardboard printed with different textures which exemplify the different results obtained: matt, strong, rough, light, gloss… This packaging is simple, elegant and precise, reflecting perfectly the professional level of the products.
No Comments

PLATINUM 2008 – BEST OF THE CATEGORY LUXURY: Yaoki

Posted in: 2008, A - Best of the Luxury, Japan, Luxury, Platinum

Platinum Pentaward 2008

Best of the Category: Luxury

Brand: Yaoki
Entrant: Dentsu Kyushu Inc.
Country: Japan
Website: http://www.dentsu.co.jp

The Platinum LUXURY goes to DENTSU Kyushu of Japan for a very elegant Yaoki sake bottle with a white refined shape and a rounded base, allowing the (self-righting) bottle to regain its vertical position by itself. This sake based on potatoes and the Arita porcelain from which the flask is made are famous on the Japanese island of Kyushu.
The message, drawn from an ancient proverb, says “If you fall seven times, get up eight times”; in other words, “Never give up”, like this bottle which always regains its vertical position.
No Comments

PLATINUM 2007 – BEST OF THE CATEGORY BEVERAGES : Mi Cider

Posted in: 2007, A - Best of the Beverages, Beverages, Platinum, Sweden

Platinum Pentaward 2007
Best of the category Beverages

Brand : Mi Cider
Entrant: Trendway AB
Country: Sweden
Websites:

http://www.trendway.se

http://www.micider.se

Mi cider are created do build a trend.
Mi stands for style, trend, freshness, natural and coolness.
It is made so it can be arranged with it´s taste, form and design.
Mi shall be with the one who enjoy good drinks and food, in the trendy bar/club or the tastefully restaurant.
The name Mi is easy to remember and everyone in the hole world can pronounce it, you can also put Mi together with other words like, try Mi, drink Mi, love Mi to make a message .
The taste blueberry, lingonberry and cloudberry is Swedish, natural and simple.
Mi is a concept for the whole world. Aluminum bottle whit a real Swedish cider in flavor blueberry lingonberry cloudberry
No Comments

PLATINUM 2007 – BEST OF THE CATEGORY FOOD : Waitrose Canned Pastas & Canned Vegetables

Posted in: 2007, A - Best of the Food, Food, Platinum, UK

Platinum Pentaward 2007
Best of the category Food

Brand : Waitrose Canned Pastas & Canned Vegetables
Entrant: Turner Duckworth: London & San Francisco
Country: UK and USA
Website: http://www.turnerduckworth.com

Waitrose asked Turner Duckworth to refresh their canned pastas and pulses ranges. Store cupboard staples for most consumers, the ranges had not been looked at in entirety for a number of years resulting in a fixture that had become confused and difficult to shop.

The agency solution focused on using the pastas and pulses to create graphic panels of the products shot against complementary backgrounds that would allow the consumer to not only stock up on their favourites but also find new ingredients too. Typographic style was kept as simple as possible to further aid communication.