2007 - Pentawards

2007

No Comments

DIAMOND 2007 – BEST OF THE SHOW 2007 : Swinckels beer

Posted in: 2007, Diamond, Holland

Diamond Pentaward 2007

Best of the show

Brand : Swinckels beer
Entrant: Design Bridge
Country: Holland
Websites:

http://www.designbridge.com
http://www.swinckels.com

;

;

Swinckels is a new concept in beer. It’s a fresh, unpasteurised premium pilsener beer which is kept cool from the moment it is produced and has a shorter shelf life than conventional beers.
What makes Swinckels special? The bottle shape, label and colours have been designed to reinforce the brand’s freshness and high quality. The bottle neck’s signature flat panel feature is not just tactile and memorable it carries the label which doubles as a breakable seal for the cap, emphasing the product’s quality and freshness. The clear glass bottle shows off the pure golden colour, which is light when at its best. Black, in combination with the gold and silver graphic elements, enforces the premium positioning. The Swinkel family has seven generations of impressive credibility in the brewing industry. The heritage claim, SINDS 1680, is magnified through the beer itself. The brand name, signature of approval and use of the prestigious family crest embossed on the bottle reflects their personal pride in the quality standard.
No Comments

PLATINUM 2007 – BEST OF THE CATEGORY BEVERAGES : Mi Cider

Posted in: 2007, A - Best of the Beverages, Beverages, Platinum, Sweden

Platinum Pentaward 2007
Best of the category Beverages

Brand : Mi Cider
Entrant: Trendway AB
Country: Sweden
Websites:

http://www.trendway.se

http://www.micider.se

Mi cider are created do build a trend.
Mi stands for style, trend, freshness, natural and coolness.
It is made so it can be arranged with it´s taste, form and design.
Mi shall be with the one who enjoy good drinks and food, in the trendy bar/club or the tastefully restaurant.
The name Mi is easy to remember and everyone in the hole world can pronounce it, you can also put Mi together with other words like, try Mi, drink Mi, love Mi to make a message .
The taste blueberry, lingonberry and cloudberry is Swedish, natural and simple.
Mi is a concept for the whole world. Aluminum bottle whit a real Swedish cider in flavor blueberry lingonberry cloudberry
No Comments

PLATINUM 2007 – BEST OF THE CATEGORY FOOD : Waitrose Canned Pastas & Canned Vegetables

Posted in: 2007, A - Best of the Food, Food, Platinum, UK

Platinum Pentaward 2007
Best of the category Food

Brand : Waitrose Canned Pastas & Canned Vegetables
Entrant: Turner Duckworth: London & San Francisco
Country: UK and USA
Website: http://www.turnerduckworth.com

Waitrose asked Turner Duckworth to refresh their canned pastas and pulses ranges. Store cupboard staples for most consumers, the ranges had not been looked at in entirety for a number of years resulting in a fixture that had become confused and difficult to shop.

The agency solution focused on using the pastas and pulses to create graphic panels of the products shot against complementary backgrounds that would allow the consumer to not only stock up on their favourites but also find new ingredients too. Typographic style was kept as simple as possible to further aid communication.
No Comments

PLATINUM 2007 – BEST OF THE CATEGORY BODY : RGX Body Spray

Posted in: 2007, A - Best of the Body, Body, Platinum, USA

Platinum Pentaward 2007
Best of the category Body

Brand : RGX Body Spray
Entrant: Wallace Church, Inc.
Country: U S A
Website: http://www.wallacechurch.com

RGX is a new line of men’s fragrances.
When the male body spray category exploded onto the scene, the Dial Corporation wanted a part of the action, with their new RGX Body Spray. They engaged Wallace Church to shake up the category and make an extreme statement on shelf. The design was inspired by the elements that are critical to a young guy’s active lifestyle: cell phones, iPods, sports and energy drinks. A titanium skin, iconic logo and vibrant accent colors punch up the Right Guard logo’s well-known equity. When combined with the futuristic structure, the result is sleek, current and radical.
No Comments

PLATINUM 2007 – BEST OF THE CATEGORY LUXURY : Camus Extra Elegance

Posted in: 2007, A - Best of the Luxury, France, Luxury, Platinum

Platinum Pentaward 2007
Best of the category Luxury

Brand : Camus Extra Elegance
Entrant: Camus SA
Country: France
Website: http://www.camus.fr

A spectacular yet simple gift case. The perfect box must protect and display its precious contents, yet be beautiful enough to make an exquisite gift. It must enhance, but not distract from the product itself. The Camus Extra Elegance gift box is a pure work of art. A simple, yet spectacular design. Square, but opening on the diagonal, it creates a luxurious pedestal for the already extraordinary decanter. A simple idea, but a brilliant artistic and technical achievement. Plus, of course, the little attention to detail, instinctive at Camus, of a cloth with which to wipe finger-marks from the bottle, thus preserving its transparent purity. The decanter: Square, yet rounded all over. Precise angles, yet soft contours. Soberly modern, yet already a classic. The Camus Extra Elegance bottle was designed as a paradox: strikingly beautiful to look at and touch, yet sufficiently self-effacing to let the cognac inside steal the limelight. A marriage of metal and glass, the Camus Extra Elegance bottle tested the finest glassmakers to the limit. Inspiration, technological innovation and incredible precision was required at every stage to transform 1,2 kgs of molten glass into such a demanding, yet simple shape. No labels, no inscriptions. Beauty and purity in glass.
No Comments

GOLD – BEVERAGES – Water: Chaudfontaine

Posted in: 2007, Belgium, Beverages, Gold, Water

Gold Pentaward 2007
Category: Beverages
Sub Category: Water
Brand : Chaudfontaine
Entrant: Coca-Cola Services
Country: Belgium
Website: http://www.chaudfontaine.com
No Comments

GOLD – BEVERAGES – Soft drinks & juices: This Water Innocent Drinks

Posted in: 2007, Beverages, Gold, Soft drinks, juices, UK

Gold Pentaward 2007
Category: Beverages
Sub Category: Soft drinks & juices
Brand : This Water Innocent Drinks
Entrant: Pearlfisher
Country: UK
Website: http://www.pearlfisher.com
No Comments

GOLD – BEVERAGES – Tea and coffee (RTD – ready-to-drink): UCC – Americano Black

Posted in: 2007, Beverages, Gold, Japan, Tea and coffee

Gold Pentaward 2007
Category: Beverages
Sub Category: Tea and coffee (RTD – ready-to-drink)
Brand : UCC – Americano Black
Entrant: SiO DESIGN Ltd.
Country: Japan
Website: http://www.sio-design.co.jp
No Comments

GOLD – BEVERAGES – Functional Drinks: Smart

Posted in: 2007, Beverages, France, Functional beverages, Gold

Gold Pentaward 2007
Category: Beverages
Sub Category: Functional Drinks
Brand : Smart Agrokor Group
Entrant: B&G – Black&Gold
Country: France
Website: http://www.bandg.fr
No Comments

GOLD – BEVERAGES – Wine, Spirits: Root :1

Posted in: 2007, Beverages, Gold, UK, Wines

Gold Pentaward 2007
Category: Beverages
Sub Category: Wine, Spirits
Brand : Root :1
Entrant: Turner Duckworth: London & San Francisco
Country: UK and USA
Website: http://www.turnerduckworth.com