Platinum Pentaward 2009
Best of the category Luxury

Brand: Pernod Ricard – L’Or de Martell
Entrant: Dragon Rouge
Country: France
Website: www.dragonrouge.com

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The LUXURY Platinum Pentaward went to Dragon Rouge Paris (France) for L’Or de Martell, a very luxurious design bottle for an exceptional cognac. With this ultra upmarket product, Martell pursues its development strategy in the luxury market to meet the extremely exacting demands of elites that share different cultural environments (Russia, China, Asia). This bottle is the perfect combination of creative and technical prowess, as it was developed in close cooperation with the Cristallerie de Sèvres. It comes in a case that expresses the sophistication of the brand. Made in a very limited edition, each bottle is sold for €3,000.