Platinum Pentaward 2009

Best of the category Food

Brand: Kanpyo Udon

Entrant: Nosigner

Country: Japan

Website: www.nosigner.com

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The FOOD Platinum Pentaward went to the Nosigner agency of Tokyo (Japan) for their packaging of a new type of Udon noodles.
They are made from the wheat flower blended with dried vegetable marrow.

The packaging design is an amusing combination of the shape of a pumpkin and fresh noodles. The style evokes a non-industrial product, quite luxurious, and yet affordable.

This design breaks the mould of what has been traditionally done in Japan for this type of product.