Platinum Pentaward 2009
Best of the category Food
Brand: Kanpyo Udon
The FOOD Platinum Pentaward went to the Nosigner agency of Tokyo (Japan) for their packaging of a new type of Udon noodles.
They are made from the wheat flower blended with dried vegetable marrow.
The packaging design is an amusing combination of the shape of a pumpkin and fresh noodles. The style evokes a non-industrial product, quite luxurious, and yet affordable.
This design breaks the mould of what has been traditionally done in Japan for this type of product.