Platinum Pentaward 2009

Best of the category Body

Brand: Living Proof – No Frizz
Entrant: Wolff Olins
Country: USA
Website: www.wolffolins.com

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The BODY Platinum Pentaward went to the Wolff Olins agency of New York (USA) for Living Proof, No Frizz, a line of silicone-free, straightening hair-care products. The design is very refined and sober. It draws inspiration from upmarket cosmetics. Shiny white covers with a mouse-grey, mat content. The lettering is also very sober. All this packaging clearly differs from other hair products available on the market or in hairdressing salons.