Created in January 2007, the Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design in all its forms. They are open to all those who are associated with the creation or marketing of packaging from every country in the world. Their primary mission is to increase the stature of packaging design and those who create it.
Each year, packagings from around the world are judged by a truly international jury of 12 highly reputed designers and packaging design Directors from major companies. The jury selects the winners based on the creative quality and the marketing relevance of the works presented. Winners receive bronze, silver, gold, platinum and diamond Pentawards.
No less than 55 different categories allow any type of packaging to compete and be judged against similar creations. This means that a bottle of wine is not evaluated next to a beer, washing powder next to gardening materials, or even a bottle of perfume next to make-up.
Each year, trophies are awarded in a different city in Europe, Asia or the Americas, at an official ceremony which hosts hundreds of designers from around the world, and provides a unique opportunity to meet and exchange ideas.
By participating in the Pentawards, packaging designers, design students, brand-owners and packaging producers have the opportunity to compare their creations to those from around the world, and have the opportunity to win a prestigious award that allows them to show the world their creativity and expertise.
In addition, the Pentawards provides them with an opportunity to strengthen the reputation of their profession.
Our recently announced partnership, with Artexis Easyfairs, allows us to further expand the reach of the Pentawards.
With 34 market leading events in 15 Cities across 11 countries Artexis Easyfairs are our perfect partner. The partnership allows the wider global packaging community to experience, be inspired by and, most importantly, connect with the very best in packaging design.
Watch the movie of the last ceremony. London - 26 September 2015 - RIBA
Watch the movie of the ceremony. Tokyo - 9 October 2014