Trained mainly in the creative field, qualified with a BFA Industrial Design and a Master Advance in Product Design from Istituto Europeo di Design. Later on, in 2012, attended an Executive Master in Marketing Management & Sales at IE Business School, graduating as top 3 and obtaining “Beta Gamma Sigma” academic award.
Worked for multinational companies in different sectors as Imaginarium in Toys&Entertainment, or Sony Spain Subsidiary developing several projects at the Solutions Department for marketing and engineering teams. In 2007 starts his stage in El Corte Inglés as designer at the Packaging Design team for the group's own brand portfolio.
Since 2011 He is already in charge of this department as Head of Packaging Communications, contributing to develop more tan 30,000sku new packaging design with a 10 people team and Agencies, obtaining 32 international design awards in the last 5 years.
Specialist in brand development and FMCG-SMCG packaging, his main role/tasks are focused on creative direction, communication and marketing strategy, account and project management, design and co-creation processes, innovation and own Brand portfolio management.