Mark van Iterson is an industrial design engineer by education. After 13 years in design- and brand consultancy, Mark joined Heineken in 2005. He is responsible for design and concept development for the Heineken brand worldwide.
In the rather traditional beer category, Heineken sets itself apart by its progressive and innovative drive. Design and innovation are key to enhance and elevate the beer experience, build brand equity, create future business concepts, and engage and excite consumers.
Mark’s work is for example visible in the Heineken brand identity, packaging and merchandise, all designs around the global ‘open your world’ campaigns and sponsorship designs. But also in more experimental activations like the crowd-sourced Concept-Club and -Lounge at Milan- and London Design Week, and Heineken design competitions in other parts of the world.