The Venue



Image Credit: © Solomon R. Guggenheim Foundation, New York.  All Rights Reserved.


The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, has announced that its hotly anticipated Gala Ceremony will be held at the Guggenheim Museum in New York on 6th September 2018.

An internationally renowned art museum and one of the most significant architectural icons of the 20th century, the Guggenheim Museum in New York is at once a vital cultural centre, an educational institution, and the heart of an international network of museums. Visitors can experience special exhibitions of modern and contemporary art, lectures by artists and critics, performances and film screenings, classes for teens and adults, and daily tours of the galleries led by museum educators. Founded on a collection of early modern masterpieces, the Guggenheim Museum today is an ever-evolving institution devoted to the art of the 20th century and beyond.

In 1943, Frank Lloyd Wright was commissioned to design a building to house the Museum of Non-Objective Painting, which had been established by the Solomon R. Guggenheim Foundation in 1939. In a letter dated June 1, 1943, Hilla Rebay, the curator of the foundation and director of the museum, instructed Wright, “I want a temple of spirit, a monument!”

Entry for The Pentawards competition 2018 opens on 5th February to 23rd March, with design agencies, brands, students and packaging producers already preparing their submissions, in a bid to be honoured at the Gala Ceremony in September.

Date: 6st September 2018


Solomon R. Guggenheim Museum

1071 5th Avenue, New York, NY

Between 88th & 89th Street


Travel to the museum on the 4, 5, 6 and Q subway lines, or the M1, M2, M3, or M4 bus lines on Madison or Fifth Avenue.
See Google Maps for directions.