Herbert M. Meyers Lifetime Achievement Pentaward 2008

30 October 2008 - Monaco, France – Luxepack International fair – Pentawards 2008 Trophy Ceremony

Herbert M. Meyers receives an honorary Pentaward 2008 for his entire career.


Herb Meyers with Edith his beloved wife and Gérard Caron (left), president of the Pentawards jury and Jean Jacques & Brigitte Evrard, founders of the Pentawards.

Born in Germany, he arrived in the USA in 1939. After studying at the Pratt Institute of New York, he began his professional life in 1955. In 1970, with his friend Richard Gerstman, he founded Gerstman+Meyers, a company which quickly became one of the most important in the USA. Mr Meyers designed brands and packaging for over 100 international clients, many of them ranked as “Fortune 500”, including Heinz, Maxell, Black & Decker, Exxon, Bayer, Knorr, Nabisco, General Motors, Gillette, BASF, etc.

The profession has always considered Herb Meyers to be a reference. He has won over 100 design awards and was honoured in 1997 with the first award given by the PDC (Package design Council, USA) for the whole of his career.

We have lost count of Herb’s appearances in the professional and daily press, and the number of conferences held in universities and seminars around the world.

In 1998, Mr Meyers retired as Founder and Managing Partner of Gerstman+Meyers. Since then, the company has moved to the Interbrand group.

Herb Meyers is the author of The Marketer’s Guide to Successful Package Design (1998), and is co-author with his business partner Richard Gerstman of 3 other remarkable books: Branding @ the digital age (2001), The Visionary Package (2005) and Creativity, Unconventional Wisdom from 20 Accomplished Minds (2007).


As a former president of the Package Design Council International, Herb has initiated the formation of the PDA-E (Pan-European Design Association), of which he is an Honorary Member.

Herb passed away on April 24th, 2013. He was 92 years of age.