Karim Rashid: Special Pentaward 2009 for his creativity in Packaging Design

2 October 2009, Brussels Design Forum, Flagey – Brussels – Belgium.

Karim Rashid given special Pentaward 2009 for his creativity in packaging design.


Karim Rashid with Jean Jacques and Brigitte Evrard, founders of the Pentawards

Very few are designers of furniture, light fixtures, living and business spaces, useful and decorative objects, who put their talent in the service of packaging design. Karim Rashid is the exception, because he thinks that the packaging of products deserves as much attention as all the lasting objects that surround us. We are indebted to him for the marvellous packaging of such brands as Kenzo, Method, Bombay Saffire, Finé Water Japan, Sexy Beast USA, Davidoff, Issey Miyake, Estee Lauder.

He is the very first designer to receive this special Pentaward for his creative excellence in packaging design.

Karim gave a great lecture during the Brussels Design Forum – 2 Oct 2009.


Karim Rashid is one of the most prolific designers of his generation. Over 3000 designs in production, over 300 awards and working in over 35 countries attest to Karim’s legend of design. His award winning designs include democratic objects such as the ubiquitous Garbo waste can and Oh Chair for Umbra, interiors such as the Morimoto restaurant, Philadelphia and Semiramis hotel, Athens, and exhibitions for Deutsche Bank and Audi. Karim has collaborated with clients to create democratic design for Method and Dirt Devil, furniture for Artemide and Magis, brand identity for Citibank and Hyundai, high tech products for LaCie and Samsung, and luxury goods for Veuve Clicquot and Swarovski, to name a few. Karim’s work is featured in 20 permanent collections and he exhibits art in galleries worldwide. Karim is a perennial winner of the Red Dot award, Chicago Athenaeum Good Design award, I.D. Magazine Annual Design Review, IDSA Industrial Design Excellence award. He holds honorary doctorates from the Ontario college of Art & Design and Corcoran College of Art & Design. Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life. Karim’s work has been featured in magazines and books including Time, Financial Times, NY Times, Esquire, GQ and countless more. In 2009 Rizzoli released Karim’s latest monograph KarimSpace, featuring 36 of Karim’s interior architecture designs. Other books include Karim’s guide to living, ‘Design Your Self’ (Harper Collins, 2006), ‘Digipop’, a digital exploration of computer graphics (Taschen, 2005), a compact portfolio published by Chronicle Books (2004), as well as two monographs titled ‘Evolution’ (Universe, 2004) and ‘I Want to Change the World’ (Rizzoli, 2001). In his spare time Karim’s pluralism flirts with DJing, art and fashion and is determined to creatively touch every aspect of our physical landscape.

Click on Karim Rashid signature and visit his website…