Lars Wallentin - Lifetime Achievement Pentaward 2009

2 October 2009, Brussels Design Forum, Flagey – Brussels – Belgium.

Lars Wallentin received an honorary Pentaward for his career.


He is without any doubt the most recognised packaging design specialist. For more than 30 years, he has been criss-crossing the world, from Australia to Brazil, China to France, from Sweden, his native land, to South Africa, to teach, within Nestlé, how to create brands, packaging and communication in the most efficient manner possible. Lars Wallentin is also an exceptional showman and each of his lectures is a real treat, where the audience learns while having fun. He is also much in demand and highly appreciated as a jury member in design competitions, such as the Pentawards where he has given his opinion since the first edition. Today, Lars Wallentin continues his mission unrelentingly, giving advice to design agencies and brand owners in the four corners of the world. After Herbert M. Meyers, founder of Gerstman+Meyers in the USA, who received the first honorary award for his career work in Monaco in 2008, Lars Wallentin has become part of the legend of those who count in packaging design.

MORE: visit here Lars blog. A great source of inspiration and knowledge.

One piece of advice: Never, ever miss a Lars Wallentin lecture!