Tokyo - 9th October 2014 - Palace Hotel.
From left to right: Paul Wiliams, creative director at Springetts, Gérard Caron, president of the Pentawards jury and Kevin Daly, designer at Springetts.
A special prize (the President of the Jury Prize) was awarded to the Springetts agency (United Kingdom) for its creativity both in its creations for its customers and its conceptual creations filled with inventiveness, culture and humour.
Springetts is a London based brand design agency with over 35 years' experience of creating and developing brands from the small and local to the large and global. They believe the key to being a successful brand is to be loved and that no brand owner should settle for being liked; so they always strive to stimulate an emotional response from consumers in the strategies they develop and the designs they create. The agency works hand in hand with their clients to pinpoint sharp consumer insights and uncover the truths about their brands. This gives the designers the fertile territory to generate the powerful creative ideas brands need to build an emotional relationship with their audiences. There are 50 bright, friendly people at Salisbury Place in Marylebone where they’ve been since the start; passionate about the brands they're working on, and eager for more.