Yoshio Kato: Lifetime Achievement Pentaward 2012

Paris - 4th October 2012 - Intercontinental Hotel Opéra.

Yoshio Kato receives an Honorary Pentaward for his exceptional creativity in packaging design. 

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Mr Yoshio Kato receives an Honorary Pentaward for his entire career and outstanding creativity in packaging design. The award was presented to him at the 6th Pentawards ceremony which took place in the historic setting of the Opera room of the Intercontinental hotel in Paris on 4th October 2012.

Yoshio Kato is currently Creative Director and Senior Specialist of the Department of Design at Suntory Business Expert Ltd. in Japan, where he has been exerting his talents as a designer for over 30 years. He graduated from the Nagoya City High School Industrial Arts (Design) in 1972, and from Aichi Prefectural University of Fine Arts and Music (Major in Design) in 1979.

Mr Kato aims to live out his trade with a deep awareness of the balance between artistic creativity at the service of marketing, and creativity as a personal expression. Yoshio Kato is also Vice-President of the JPDA (Japan Packaging Design Association) and a member of several important societies of designers. He is credited with the creation of outstanding packaging designs, which have become icons in Japan and throughout Asia, for such brands as Dakara, Iyemon, Boss, Natchan, which won numerous awards.

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This Honorary Pentaward, which celebrates a lifetime dedicated to creativity in packaging design, was presented to Mr Kato by Brigitte and Jean Jacques Evrard, founders of the Pentawards, and Gérard Caron, president of the Pentawards jury.

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