On the 7th and 8th of November 2017, an exclusive Pentawards Conference and Winners Exhibit feautured at Packaging Innovations in Madrid. The conference is a new addition for 2017, that offers packaging professionals across the value chain, from designers, to manufacturers, to procurement specialists and brand owners, the chance to feast on the knowledge and insight of previous Pentaward winners. The conferences are programmed to ensure that there is a diverse range of content, with speakers that have expertise in different stages of the packaging design process.
The packaging-design-lead discussions focused specifically on providing an insight in to the world of a Pentaward winner, with talks from In Spirit Design, Supperstudio, espluga+associates, Eva Estudi Design Studio, Cabello X Mure and Javier Garduño. To dissect the creative thought processes behind a Pentaward winning design, the speakers reflected on the basic principles of design, the relationship between a brand, consumer perception and packaging, the needs and expectations of specific consumer markets and the actual design process from the concept through to the final product.
Photo: Paco Adin, Creative Director at Supperstudio.
The one day conference attracted over 400 visitors, from the show and there wasn’t an empty seat in the house for any of the presentations. It was clear to see that those in attendance found great value in the content that was on offer throughout the day and initial feedback suggests that the conference was a fantastic addition.
We are happy to confirm that we will be returning to Packaging Innovations Madrid next year! In addition, the Pentawards has confirmed conferences in Paris, Shanghai, and New York for 2018.
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