Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail activation, architecture, and digital media.
Previously, Mauro Porcini managed 3M's design strategies and projects with teams based in the United States, Italy, China and Japan and collaborated with a broad variety of renowned external partners. He leveraged 3M's technology heritage and brands to produce innovation and growth through an "experience-driven" approach.
Prior to joining 3M in 2002, he founded and owned, with the Italian showbiz producer and music star Claudio Cecchetto, the design firm Wisemad SrL, where he led creative projects for clients in the technology, multimedia and entertainment industries. His projects on "Smart Clothing" have been showcased at the Louvre Museum in Paris and in the Seoul Art Center.