Conference Programme

Telling it like it is:

Why business leaders do not use design as a competitive advantage

The companies that use design as a central business building strategy increase their revenue and shareholder returns at nearly twice the rate of their industry counterparts. With such strong data, why doesn't every company fully leverage design? This session will explore the conditions necessary for design to flourish and what is in the way of realizing those returns. Denise will share candid stories, industry leader insights, and practical solutions for using design as a true business driver.

Denise Siebert

Vice President, Design, Chicago, US

Stories of progressive thinking:

Making packaging more meaningful

Design is a powerful force of change.  It not only shapes consumer experience and brand perception but can influence organizational culture, as well.  Learn how Microsoft’s Packaging Design team is evolving, designing against new values and how their recent work, including Xbox’s Adaptive Controller package, is influencing positive brand, business and consumer impact.

Kevin Marshall

Creative Director of Design, Global Packaging, Seattle, US

The (business) world needs design more than ever

Mauro Porcini, Chief Design Officer at Pepsico, will share insights into how design and design thinking is vital to any innovation and growth agenda. Mauro will explore how designers are working side-by-side within businesses to delight audiences and consumers by creating incredible experiences, sharing amazing stories and engaging them in exciting ways.

Mauro Porcini

SVP & Chief Design Officer, New York, US

The role of private label:

From a retailer's brand to a brands retailer

In times where customers are increasingly thoughtful about purchase decisions and retailers are struggling in a saturated market, a new branding approach is more than ever necessary in order to create connections and build a relationship. This session is about sharing the experience of a new private label vision through the creation of exclusive Brands.

Tatiana Ryfer

Branding & Visual Identity Global Manager, Paris, France

Future-facing agencies:

Predicting what the agency model will be in 2040

Agencies x Clients. What’s the state of our relationship today, and what might we want/need from each other in the foreseeable future?  We’ll muse about how technology and the demands of modern life are changing the way we form teams and solve creative challenges together, and for the better.  All we need to shift is our mindset. 

Ann Chen

Design & Visual Identity Leader, Johnnie Walker, Global